Projects

Doubling Vyneherb's revenue through ad creative testing and a data-driven UGC strategy, optimizing content for better engagement and conversions.

Developing and managing a performance-driven ad content strategy, combining static visuals, ad direction, and UGC videos.

Developing data-driven ad creative strategyalong with targeted UGC, producing over 50 tailored ad creatives, resulting +119% ROAS.

Delivering results-driven ad creatives by analysing insights, crafting targeted messaging, and leading teams to produce high-converting campaigns.

Doubling Eatlogy's ROAS by strategising multiple ad concepts and UGC. Managed creator flow and creation seamlessly to align with brand goals.

Devising a digital strategy for innocent, facilitating their brand launch in Asia. Localised content to enhance engagement and brand visibility.

Strategising a holistic META and Google ad strategies for Life Nutrition, achieving 5x ROAS with their local target audience.

Expertly managing the premium chocolate brand to elevate its social media presence through compelling content.