Venchi
Venchi is a premium Italian chocolate and gelato brand known for its artisanal quality, rich heritage, and natural ingredients. Founded in 1878, it offers luxurious, handcrafted treats blending tradition with innovation.
Project Overview
Services
Digital Strategy
Social Media Management
Company
Branding Records
As the Social Media Manager for Venchi, I developed content strategies that aligned with the brand’s identity and objectives. I conceptualised with the creative team to produce high-quality content to enhance brand presence and led ad strategies to drive conversions and increase exposure.
Execution
As part of an ongoing project with Venchi, I was responsible for both social media management and advertising strategy. By curating engaging content and optimizing ad performance, I helped strengthen brand presence and drive conversions.
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1. Social Media Management & Account Management
I developed and executed a content strategy that maintained Venchi’s brand identity while meeting business objectives. By overseeing the creative team for curating high-quality visuals, crafting engaging captions, and ensuring consistency in brand messaging, I enhanced social media presence and audience engagement.
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2. Advertising Strategy
I implemented data-driven ad strategies to increase brand exposure and drive conversions. Through continuous A/B testing, audience segmentation, and creative optimization, I maximized ad performance, improving reach, engagement, and sales.
