innocent drinks
Innocent Drinks is a UK-based company known for producing smoothies, juices, and flavored water using natural ingredients, with a focus on sustainability and ethical sourcing.
Project Overview
Services
Digital Strategy
Social Media Management
Company
Branding Records
As the digital account manager, I developed the strategy for their digital presence in Hong Kong. My role focused on localising content, maintaining brand consistency, managing social media accounts, and ensuring effective communication between the client and our team to drive successful execution and brand visibility.
Execution
We began by devising a digital strategy tailored to resonate with the local audience, divided into two key phases:
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Introduction & Welcoming: Designed to attract attention and tease the audience, creating curiosity.
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Relatability & Engagement: Focused on deepening connections and driving higher engagement with relatable content.
I led weekly brainstorming sessions with the team to generate fresh ideas and ensure a smooth execution process. By clearly communicating client objectives, I ensured the team delivered high-quality content, including animations, static visuals, and real-life videos (reels).
Through this approach, we curated compelling content and implemented effective paid social strategies on Instagram, boosting the brand’s presence and fostering local audience engagement.
This strategy successfully elevated Innocent’s digital footprint, driving both brand visibility and community interaction.
