Toyomi
Toyomi is a trusted Singapore brand since 1967, offers innovative and affordable home appliances for cooking, cleaning, and living, designed to simplify daily life and enhance comfort for modern households.
Project Overview
Services
Ad Creative Strategy
Company
Skaleit
I lead Toyomi’s ad creative strategy by analyzing market data and customer insights to develop targeted campaign concepts. I brief the creative team to produce effective, conversion-driven ads that resonate with Singaporean consumers, helping to boost brand awareness and drive sales across Toyomi’s home appliance product range.
Execution
I lead ad creative strategy by analysing market insights and competitors, crafting targeted messaging, and directing the creative team to produce high-impact static images and videos that engage and convert, all targeting singapore residents.
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Step 1: Analyse Market and Competitors
I dive into marketing insights, audience demographics, competitor campaigns, and past ad data to identify what drives results.
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Step 2: Develop Targeted Messaging
I craft clear, emotionally engaging messaging tailored to Singaporean audience segments using different pillars and angles such as their pain points etc.
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Step 3: Direct Static Image Creative
I convert messaging into visual concepts, guiding the creative team to produce on-brand images that resonate and convert.
I also write scripts and storylines designed to stop the scroll, collaborating with the video team to bring these to life.
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Step 4: Coordinate and Optimise
I lead creative reviews and brainstorming sessions, ensuring all content aligns with goals and maximises impact.
