Life Nutrition
Life Nutrition is a supplement brand offering high-quality, science-backed vitamins and health products. Focused on holistic wellness, they provide tailored nutrition solutions using premium, natural ingredients to support overall well-being.
Project Overview
Services
Ad Creative Strategy
Account Management
Digital Ad Strategy
Company
Branding Records
As the Digital Account Manager for Life Nutrition at Branding Records, I was the key liaison between the client, digital team, and creative team to ensure seamless communication and goal alignment. I oversaw the digital strategy, ensuring KPI achievement while integrating and optimizing digital efforts to complement the client’s offline activities for maximum return.
Execution
To ensure a seamless integration between Life Nutrition’s online and offline initiatives, I developed and executed an ongoing strategic digital approach that amplified brand presence, leveraged influencer impact, and optimized creative performance.
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1. Aligning Offline with Online
To bridge the gap between Life Nutrition’s offline events and digital presence, I crafted targeted ad strategies to boost awareness and drive foot traffic. I also utilized these events to gather marketing materials, enabling us to create high-quality online assets that further enhanced sales.
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2. Leveraging Influncer Impact
By tapping into influencers’ online reach, I developed ad hoc digital campaigns that strengthened brand credibility and drove conversions. I provided strategic briefs and guided the team in executing campaigns effectively.
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3. Creative Testing for Maximum Performance
I led creative strategy, ensuring influencer videos aligned with the brand identity while delivering high returns. Through continuous testing of various ad angles—such as moms, gifting, and testimonials—we identified the most effective content, optimizing ad spending for better engagement and conversions.
Results
This strategic approach led to a 5x ROAS, increasing monthly revenue from $20,000 to $140,000 through optimized ad creatives, influencer-driven campaigns, and seamless online-offline integration, significantly enhancing brand growth and profitability.
